A good way to build a link to your website is to create content that other sites find useful, interesting, and worthy of the link. Creative campaigns, designed first as content marketing and then as link magnets, are an effective tactic. These creative campaigns come in many forms. Articles that are found to be well shared on interesting research, interactive media, and social media may be picked up and linked by digital publishers. advertisement Continue reading below Become a source of authority A quick check of a sort reader in your industry can reveal a wealth of links to that site.
Why? Because they are referenced by ghost mannequin effect service other publications. Consider the search engine journal itself. The backlink reporting tool I'm using suggests that the website has over 14 million links pointing to it. Often used as a reliable source of information in other publications. Digital PR is an example of effective use of expertise. Contacting a journalist as a source of information available in the story often leads to a link to your website. This is especially true if the website has the assets that journalists refer to in the story. Existing link Often, an easy place to start building links is to get the most out of your existing links. Broken link Backlink checking tools such as Ahrefs, SEMrush, and SE Ranking can be used to see where the link reaches your website. advertisement Continue reading below
These tools indicate if those links are still valid or no longer work. I used to link to my website, but if the link is broken after that, it may be reactivated. For example, links are often removed when the content of a website changes. Sometimes the hyperlink itself is deleted even though the link should still exist. In such cases, it may be useful to contact the site owner and ask if the link can be restored. Link to page 404 Over time, changing and expanding your website may return a 404 status code on the page. If there are links from other sites that point to these pages, the value of those links will be lost. You can keep the value of the links by periodically