We are hit by a large amount of content every day. Think about Facebook. Whether you have hundreds or thousands of friends on your social network, it's impossible to consume all the content in your news feed every day. However, despite this onslaught, we continue to encourage "creating high quality content" to stand out from the noise of the content. Over the years, "high quality content" has evolved and has many meanings. The current consensus is that content over 1,000 words is generally of high quality. This is what Google likes. But is hitting 1,000 words on a topic together a true mark of high quality content? of course not.
What is high quality content? Asking SEO experts and other marketers this question will give you diverse and sometimes biased answers. To make matters worse, the regurgitation of what you've already heard or seen elsewhere (for example, use the length of the content to determine the quality of the content). advertisement Continue reading below photo color correction services However, quality content is primarily content that achieves marketing goals. For you, it looks like this: Increase brand awareness. Ranking by search engine. Improved click rate. Lead generation. Get social share. Some of the content that achieves any (or all) of these marketing goals is high quality content. So how can you create high quality content? Method is as follows.
1. Investigate good content and always keep a backlog of content ideas Your content ideas determine whether your content will be great or forgotten. When you develop the right content idea, your audience literally devours it and helps spread it for you. To get the right content ideas, you can check out your competitors' sites to see what types of content are effective for your competitors. If you're like me and find it annoying, tools like BuzzSumo can help you see what's popular on any site of your choice. advertisement Continue reading below No matter which route you choose, there may be many ideas that you can save to your edit calendar at a later date.